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Is it better to be a full service marketing firm or to service a niche market?
I would like to dispute the long-held belief that businesses should “find their niche”. I suppose that this theory does hold water when you are talking about selling a particular product, for example...
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What is the Big Deal About Social Media?
With all the items that fall under the umbrella of marketing I have found that people are most fascinated with social media. I think this is mainly because it is so popular in the mainstream and yet so...
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Teenage Mutant Ninja Turtle is a Contradiction in Terms
Every day when my teenage daughter gets home from school, I ask her, ”How was school?” She always says, “Good”. Then I ask “What did you do today?” And she says, “Nothing”. So then I ask if she has...
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You Don’t Know What You’re Missing
What is the risk involved in speaking with someone new? Not too much, unless you think they are going to try to sell you something. Suddenly the person appears as a threat to your time, energy, and...
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